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BluEdge Hosts the First Print Technology Incubator

Doug Magid – BluEdge President   |   June 7, 2018   |   Thoughts From the Edge

Every once in a while you come across a company with a new idea that makes you ask "Why didn’t I think of that?" BluEdge is providing free space at our Manhattan location to just such a startup, and its name is ArtMatr. So what is ArtMatr, and why has it already been interviewed by Reuters, the New York Times, and The Times of India?

Painting is the last creative domain to be transformed by digital technology! Printed artwork looks, well, like a print, not a painting. Despite artists' use of powerful digital input devices and software, there has been no pathway to turn digital works into richly layered paintings. So ArtMatr has developed a "2.5D" painting process, both digital and physical, used to build up surfaces on any substrate, still with a high degree of human – machine interaction. Processes include oil-based and UV curable digital printing technology, robotics, AI, digital imaging software and old-fashioned elbow grease. And the product is amazing. Now leading artists like Raghava KK and Barnaby Furnas have begun to embrace this technology.

By bringing ArtMatr inside the BluEdge production environment (as well as another print startup, Novella), BluEdge is curating a creative space for the exploration of emerging print technologies that break the boundaries of what "print" means. By sharing the vast knowledge base embedded in each of our companies, we are able to collaborate creatively to achieve more than any of us could have alone. Welcome to the first print technology incubator of its kind. Stop by and see what the future holds. Watch as we push the possible.

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