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Image shows a close-up of a pomegranate tart and a bottle of Estée Lauder Nutritious Super-Pomegranate skincare product placed on pomegranate seeds. Amidst vibrant red hues, the scene almost seems like it was brought to life with 3D printing precision.

Solutions for the New York Beauty Industry

Captivating Beauty (Audiences)

We go beyond visuals, we create experiences. With a 60,000 sq. ft. facility, our beauty-focused services redefine storytelling. Explore CGI, influencer kits, custom fabrication, and more to elevate your brand's narrative in New York and beyond.

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A Clinique bottle suspended within a clear balloon filled with water droplets, showcased as if it were created using 3D printing, against a pristine white background.

Harmony in Beauty: Elevate Your Brand Story Across Every Medium

In the competitive New York City beauty industry, brand coherence is non-negotiable. BluEdge strives to be your dedicated partner in experiential marketing, seamlessly blending the digital and physical artds. With our state-of-the-art 60,000 sq. ft. production facility, we deliver flawless retouching services and captivating environmental graphics, ensuring every aspect aligns perfectly. Embrace a synchronized narrative across all platforms, cementing your brand as a beacon of beauty for your audience.

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Captivate Customers, Boost Your Sales.

Discover the transformative influence of custom fabrications in retail environments tailored for the beauty industry. Our meticulously designed displays and installations transcend mere visual appeal; they serve as strategic assets to enrich customer interactions, foster engagement, and propel your brand's retail triumph in Massachusettes.

 

Experience the unparalleled influence of custom fabrications in beauty retail spaces. Our thoughtfully designed displays and installations extend beyond aesthetics; they're purposeful tools crafted to enrich customer engagement, foster connection, and advance your brand's retail success in New York.

A collection of twelve opened liquid lipstick tubes in various shades, arranged meticulously like a small format printing display on a white background.
A laboratory setup with glassware, a tube of Skinceuticals Replenishing Cleanser amidst various flasks and beakers, reflecting a chemistry-themed skincare concept, is surrounded by some 3D scanning equipment in the background.
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"BluEdge has been a steadfast partner through our brand's growth over the years. A very custom and personal approach to all our challenges, BluEdge has met all our asked needs and works closely with me to find the right solutions for the project at hand. I rely on and trust my partners at BluEdge. In fact, I think of them as a natural extension of my creative team."

SkinCeuticals

Our Services

We've been evolving to become the perfect full-service partner for all of our New York clients.

Illustration of a spray bottle and a rectangular container with a star symbol on it, both outlined in blue. Perfect for large format printing projects or 3D scanning and printing initiatives.
Beauty Comps
Tailor-made packages for commercial or photo shoots, Beauty Comps enhance the presentation of cosmetic products, ensuring they captivate audiences and shine in promotional materials.
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A computer monitor displays three 3D cubes; two blue and one orange, symbolizing digital blocks or virtual reality, reminiscent of intricate designs often found in 3D printing technology.
CGI
Enliven your beauty products through CGI, producing dynamic and visually striking representations that highlight the unique features of your cosmetics for maximum impact.
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Icon showing a framed landscape picture with a mountain, sun, and ladder, reminiscent of large format printing artistry.
Environmental Graphics
Transform beauty spaces with Environmental Graphics, weaving a visually appealing narrative that creates an immersive and memorable experience for customers.
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Icon of a circular saw blade partially covered by a protective guard. The blade, ideal for 3D printing projects, has sharp teeth and an orange center.
Experiential Fabrications
Produce visually stunning showcases that captivate customers and enhance overall brand engagement.
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A 3D cube with a speech bubble containing a red heart above it, outlined in blue, exemplifies the intricate possibilities of 3D printing.
Influencer Kits
Curate branded experiences with influencer kits, strategically designed to engage beauty influencers and generate excitement around your latest cosmetic releases.
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An icon of a computer monitor displaying an image of a landscape with mountains, a sun, and a blue sky, ideal for small format printing projects.
Retouching
Perfect the allure of your beauty imagery with precision retouching, ensuring flawless and captivating visuals that elevate the appeal of your cosmetic products.
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Five pink eyebrow pencils and gels with brushes and brown swatches are arranged on a light pink background.
Photo Retouching Photo Shoot Beauty
COVERGIRL
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Three white boxes with circular cutouts, one open revealing assorted items inside, including a small wooden container, a cotton swab, and a cylindrical object. The background is a starry night sky. Grammy House and Mastercard logos are present, showcasing the potential for small format printing excellence.
Sports Experiential Graphics
SZA X Mastercard
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A jar of skin caviar cream with a gold lid is centered, surrounded by a sparkling 3D burst effect on a black background.
Beauty CGI, VFX, Digital Content Creation
Estée Lauder
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Three skincare products, including a brightening treatment and two serums, are displayed in a clean, white, modern clinic with various medical equipment and a 3D scanning device visible in the background.
Beauty CGI, VFX
SkinCeuticals
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Visit our facility

BluEdge, New York

575 8th Avenue, 8th Fl
New York, NY 10018
phone: 212.366.7250
email: csr.ny@bluedge.com

Some of Our Work

Billie Eilish Photo Retouching
Dior Holiday Window Display
Covergirl Spring 2025
Givenchy Influencer Kit
Henry Rose Counter Display
Retouching Out of Office Display for Instagram
Tom Ford Photo Retouching
It Cosmetics Retouching
Marc Jacobs CGI
Rainboweyes Photo Retouching
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"The creative team at BluEdge have always gone above and beyond delivering high quality results and satisfying the insane demands presented by our marketing deadlines. All communications have always been professional and prompt. This relationship extended over 25 years."

Estée Lauder, Inc.

A jar of Re-Nutriv Ultimate Diamond Creme is displayed against a black background with a burst of light, reflecting a luxurious and radiant appearance, reminiscent of high-quality large format printing.

Resources Feed

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From custom signage and scenic builds to immersive installations and printed collateral, physical media remains a vital component of any comprehensive campaign. But in today’s uncertain climate—especially with fluctuating tariffs and material costs—it’s a smart move to expand your digital media presence.

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4 Ways to Elevate Your Brand Space – Why Being "Insta-worthy" is no Longer Enough
Experiential Marketing, Branded Spaces 4 Ways to Elevate Your Brand Space – Why Being "Insta-worthy" is no Longer Enough

In the ever-evolving world of social media, static “Insta-worthy” moments are no longer enough. While a beautifully designed space can grab attention, today’s digital audience craves dynamic, immersive, and interactive experiences that go beyond the perfect snapshot. Platforms like Instagram, TikTok, and even LinkedIn now prioritize video, motion graphics, and interactive storytelling, meaning brands must rethink how they design activations, pop-ups, and retail environments to maximize engagement.

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Are you ready to kickstart your project or seeking further details about our solutions? Reach out to us today, and our knowledgeable associates will be in touch shortly. Let's chat soon!

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