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Reebok x Bella Hadid campaign, experiential retail

Solutions for the Retail Industry

Revolutionizing Retail Experiences

Visual merchandising in retail plays a critical role in shaping customer perceptions and influencing buying decisions. By integrating innovative design and custom fabrication, we help retail brands create unforgettable displays that not only tell a story but also convert browsers into buyers.

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Fabrication for Hot Wheels x Daniel Arsham, NYC

Unleash Retail Brilliance, all Under One Roof.

Experience a seamless journey from concept to reality with BluEdge's all-encompassing 60,000 sq. ft. production facility. Our integrated approach allows us to fabricate everything under one roof, ensuring unparalleled quality and the ability to test builds before they reach their final location. Elevate your retail presence with our end-to-end fabrication solutions, where innovation meets precision, delivering exceptional results for your brand.

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Elevate Your Brand Beyond Your Retail Space.

Beyond crafting captivating retail experiences, BluEdge extends its expertise to shape a comprehensive brand narrative. Seamlessly blend the physical and digital with our content creation service and amplify your reach with thoughtfully curated influencer kits. Partner with BluEdge for a holistic approach that resonates within and beyond retail, crafting a compelling story for your brand's success.

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Digital Content Creation

Open box with a red heart in a blue speech bubble emanating from it, indicating the concept of receiving or giving love or emotional communication, perfect for large format printing to make a bold statement.

Influencer Kits

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Packaging Comps

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Influencer Kits, retail industry
A jar of Re-Nutriv Ultimate Diamond Creme is displayed against a black background with a burst of light, reflecting a luxurious and radiant appearance, reminiscent of high-quality large format printing.
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"The creative team at BluEdge have always gone above and beyond delivering high quality results and satisfying the insane demands presented by our marketing deadlines. All communications have always been professional and prompt. This relationship extended over 25 years."

Estée Lauder, Inc.

Our Services

Enjoy the ease of working with a full-service experiential marketing firm.

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Custom Fabrications
Transform your retail space into an immersive brand experience with our Experiential Fabrication services, crafting unique and visually compelling displays.
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Environmental Graphics
Get your messaging across to your customers in a captivating way with crisp, vibrant Environmental Graphics.
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Icon of a blue-framed server rack with three horizontal bars; two blue and one orange, on a white screen, ideal for web to print applications.
Point-of-Purchase Displays
Drive sales and capture attention with our POP Displays, strategically designed to influence purchase decisions and maximize product visibility.
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Lift and Learn Displays
Engage customers interactively with our Lift and Learn Displays, utilizing innovative technology to provide additional product information and enhance the shopping experience.
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Retouching Services
Ensure your retail visuals are flawless with our Retouching services, enhancing images to create stunning and compelling displays that attract customers.
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Illustration of a stand-mounted screen with a blue border displaying a white circle and an orange play button inside, ideal for large format printing.
Digital Content Creation
Convey your brand story effectively with our Digital Content Creation services, producing engaging multimedia content that enhances the impact of your retail displays.
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Icon of a computer monitor displaying an orange exclamation mark inside a red triangle, perfect for highlighting urgent messages in web to print or large format printing projects.
Web to Print
Maintain brand consistency across retail locations with our Web-to-Print services, ensuring standardized printing for promotional materials to reinforce your brand identity.
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An icon of a computer monitor displaying a 3D hexagon with three orange lines forming a triangle inside, evoking the precision of 3D printing.
Projection Mapping
Dynamically transform your retail space with Projection Mapping, creating visually stunning displays that captivate customers and enhance the shopping experience.
Open box with a red heart in a blue speech bubble emanating from it, indicating the concept of receiving or giving love or emotional communication, perfect for large format printing to make a bold statement.
Influencer Kits
Amplify your brand presence with our Influencer Kits, tailored to engage influencers and create buzz around your products through impactful collaborations.
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Some of Our Work

Dibruno Brothers Experiential Graphics
Municipal Environmental Graphics & Fabrication
Dylan's Candy Bar Environmental Graphics
Henry Rose POP display
Babies R Us Window Graphics
Absolut Retail Display
Market Line Experiential Graphics
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"Being partners with BluEdge is easy thanks to their project management skills which help keep things on track. They work hard to ensure that any client needs are handled professionally and quickly. BluEdge is quick to embrace new technology and works hard to motivate their team to understand how these new technologies can best serve their clients."

Aversign

A dimly lit modern bar with hanging lights, high stools along the counter, and tables with seating on the right side. A neon sign and flower arrangement are visible near the bar area, adding a touch of charm reminiscent of small format printing details.

Resources Feed

5 Types of Events That Call for Custom Foam Sculptures
Fabrication 5 Types of Events That Call for Custom Foam Sculptures

When it comes to grabbing attention and creating a memorable brand experience, few things deliver quite like a custom foam sculpture. Lightweight, highly customizable, and visually striking, foam props and letters are a go-to solution for brands that want to stand out. Whether you're launching a new product or building a social-media-ready activation, foam sculptures add dimension—literally and figuratively.

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4 Ways to Elevate Your Brand Space – Why Being "Insta-worthy" is no Longer Enough
Experiential Marketing, Branded Spaces 4 Ways to Elevate Your Brand Space – Why Being "Insta-worthy" is no Longer Enough

In the ever-evolving world of social media, static “Insta-worthy” moments are no longer enough. While a beautifully designed space can grab attention, today’s digital audience craves dynamic, immersive, and interactive experiences that go beyond the perfect snapshot. Platforms like Instagram, TikTok, and even LinkedIn now prioritize video, motion graphics, and interactive storytelling, meaning brands must rethink how they design activations, pop-ups, and retail environments to maximize engagement.

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Unique Fabrications for Experiential Marketing Displays: Crafting Memorable Customer Engagements
Experiential Marketing Unique Fabrications for Experiential Marketing Displays: Crafting Memorable Customer Engagements

In the dynamic world of experiential marketing, interaction plays a crucial role. Brands are continually exploring innovative ways to engage consumers and create experiences that resonate long after the event ends. Custom fabrications—whether they’re larger-than-life product replicas, interactive displays, or immersive environments—offer a unique approach to hands-on engagement that leaves a memorable impression.

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Ready to plan out your project or need more information about our solutions? Contact us today and one of our expert associates will get back to you shortly. Talk soon!

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