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Reebok x Bella Hadid campaign, experiential retail

Solutions for the Retail Industry

Revolutionizing Retail Experiences

Visual merchandising in retail plays a critical role in shaping customer perceptions and influencing buying decisions. By integrating innovative design and custom fabrication, we help retail brands create unforgettable displays that not only tell a story but also convert browsers into buyers.

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Fabrication for Hot Wheels x Daniel Arsham, NYC

Unleash Retail Brilliance, all Under One Roof.

Experience a seamless journey from concept to reality with BluEdge's all-encompassing 60,000 sq. ft. production facility. Our integrated approach allows us to fabricate everything under one roof, ensuring unparalleled quality and the ability to test builds before they reach their final location. Elevate your retail presence with our end-to-end fabrication solutions, where innovation meets precision, delivering exceptional results for your brand.

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Elevate Your Brand Beyond Your Retail Space.

Beyond crafting captivating retail experiences, BluEdge extends its expertise to shape a comprehensive brand narrative. Seamlessly blend the physical and digital with our content creation service and amplify your reach with thoughtfully curated influencer kits. Partner with BluEdge for a holistic approach that resonates within and beyond retail, crafting a compelling story for your brand's success.

Illustration of a stand-mounted screen with a blue border displaying a white circle and an orange play button inside, ideal for large format printing.

Digital Content Creation

Open box with a red heart in a blue speech bubble emanating from it, indicating the concept of receiving or giving love or emotional communication, perfect for large format printing to make a bold statement.

Influencer Kits

Illustration of a spray bottle and a rectangular product container with a star graphic on it, rendered through advanced 3D printing techniques.

Packaging Comps

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Influencer Kits, retail industry
A jar of Re-Nutriv Ultimate Diamond Creme is displayed against a black background with a burst of light, reflecting a luxurious and radiant appearance, reminiscent of high-quality large format printing.
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"The creative team at BluEdge have always gone above and beyond delivering high quality results and satisfying the insane demands presented by our marketing deadlines. All communications have always been professional and prompt. This relationship extended over 25 years."

Estée Lauder, Inc.

Our Services

Enjoy the ease of working with a full-service experiential marketing firm.

Icon of a circular saw blade partially covered by a protective guard. The blade, ideal for 3D printing projects, has sharp teeth and an orange center.
Custom Fabrications
Transform your retail space into an immersive brand experience with our Experiential Fabrication services, crafting unique and visually compelling displays.
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Environmental Graphics
Get your messaging across to your customers in a captivating way with crisp, vibrant Environmental Graphics.
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Icon of a blue-framed server rack with three horizontal bars; two blue and one orange, on a white screen, ideal for web to print applications.
Point-of-Purchase Displays
Drive sales and capture attention with our POP Displays, strategically designed to influence purchase decisions and maximize product visibility.
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Lift and Learn Displays
Engage customers interactively with our Lift and Learn Displays, utilizing innovative technology to provide additional product information and enhance the shopping experience.
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An icon of a computer monitor displaying an image of a landscape with mountains, a sun, and a blue sky, ideal for small format printing projects.
Retouching Services
Ensure your retail visuals are flawless with our Retouching services, enhancing images to create stunning and compelling displays that attract customers.
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Illustration of a stand-mounted screen with a blue border displaying a white circle and an orange play button inside, ideal for large format printing.
Digital Content Creation
Convey your brand story effectively with our Digital Content Creation services, producing engaging multimedia content that enhances the impact of your retail displays.
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Icon of a computer monitor displaying an orange exclamation mark inside a red triangle, perfect for highlighting urgent messages in web to print or large format printing projects.
Web to Print
Maintain brand consistency across retail locations with our Web-to-Print services, ensuring standardized printing for promotional materials to reinforce your brand identity.
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An icon of a computer monitor displaying a 3D hexagon with three orange lines forming a triangle inside, evoking the precision of 3D printing.
Projection Mapping
Dynamically transform your retail space with Projection Mapping, creating visually stunning displays that captivate customers and enhance the shopping experience.
Open box with a red heart in a blue speech bubble emanating from it, indicating the concept of receiving or giving love or emotional communication, perfect for large format printing to make a bold statement.
Influencer Kits
Amplify your brand presence with our Influencer Kits, tailored to engage influencers and create buzz around your products through impactful collaborations.
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Some of Our Work

Dibruno Brothers Experiential Graphics
Municipal Environmental Graphics & Fabrication
Dylan's Candy Bar Environmental Graphics
Henry Rose POP display
Babies R Us Window Graphics
Absolut Retail Display
Market Line Experiential Graphics
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"Being partners with BluEdge is easy thanks to their project management skills which help keep things on track. They work hard to ensure that any client needs are handled professionally and quickly. BluEdge is quick to embrace new technology and works hard to motivate their team to understand how these new technologies can best serve their clients."

Aversign

A dimly lit modern bar with hanging lights, high stools along the counter, and tables with seating on the right side. A neon sign and flower arrangement are visible near the bar area, adding a touch of charm reminiscent of small format printing details.

Resources Feed

Bespoke Prop Fabrication for Interactive Installations: Bringing Engagement to Life
Experiential Marketing Bespoke Prop Fabrication for Interactive Installations: Bringing Engagement to Life

Interactive installations are becoming increasingly popular as brands and event organizers look for ways to engage their audiences in more meaningful ways. Bespoke prop fabrication plays a crucial role in making these installations both visually striking and highly engaging.

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Unlocking the Power of Digital Signage Without the Technical Headaches
Digital Signage Unlocking the Power of Digital Signage Without the Technical Headaches

At BluEdge, we understand the immense benefits that digital signage brings to businesses, from engaging customers with dynamic content to enhancing brand visibility in real time. However, we also know that for digital signage to be truly effective, it needs to be easy to set up and manage, without requiring a dedicated IT department. That’s why we’re proud to partner with viewneo—a digital signage solution designed for ease of use, flexibility, and scalability. viewneo offers all the power of advanced digital signage while remaining user-friendly. With viewneo, business owners can quickly set up and manage their systems, expand functionality as they grow, and integrate innovative tools like AI and IoT—all without technical complexity. Whether you're a small business or a larger enterprise, viewneo provides a seamless, scalable solution that meets your needs, and we’re excited to bring this to our clients.

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Enhancing Customer Engagement: The Power of Experiential Retail
Experiential Marketing Enhancing Customer Engagement: The Power of Experiential Retail

In the ever-evolving landscape of retail, businesses are constantly seeking innovative ways to captivate customers and foster brand loyalty. One such approach gaining prominence is experiential retail. Unlike traditional retail models that focus solely on transactions, experiential retail places a premium on creating memorable, immersive experiences for customers. This paradigm shift is proving to be a game-changer for businesses, offering a host of benefits that extend beyond the immediate point of sale.

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Ready to plan out your project or need more information about our solutions? Contact us today and one of our expert associates will get back to you shortly. Talk soon!

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